Ketchup adopts not only LA's pleasure-seeking philosophy but also the classic American cuisine that has long been a staple of the Beverly Hills dining scene and catapults them both into the modern age and beyond. The typical American grill, tired, boring and predictable, is totally recast as something young, vital and completely new. We ask diners to say goodbye to the tired American grill and steakhouse concept: no more oversized mahogany booths, checkerboard-tiled floors, sepia-toned photographs of yesteryear, boring background music and atmosphere on par with a senior citizens' buffet in a Midwestern shopping mall.
Instead, at Ketchup, they'll stride across a luminescent floor right into the midst of a white-hot party and sink down into a sleek, streamlined, and surprisingly comfortable Ludwig Mies van der Rohe-designed chair. Tables are strategically placed close enough together to facilitate social interaction but never feel cramped or crowded. Plasma TVs dot the walls, flashing images of the cutting edge in fashion and lifestyle to accompany a rock and roll soundtrack by Green Day, Jimi Hendrix, The Doors and The Black Crowes. The vibe is sexy, sophisticated and cool.
Although food sometimes takes a backseat to the scene in restaurants such as this, Ketchup's cuisine will be deservedly front and center. Its culinary philosophy is simple: using fresh and high- quality seasonal ingredients purchased daily from the farmer's market to recreate classic American dishes with a modern twist. Kobe Beef Sliders on Fresh Three Cheese Rolls. Barking Dogs: Miniature Kobe Beef Hot Dogs smothered in Homemade Chili and garnished with Cheddar and Swiss Cheeses. "Drunken" Scallops, braised in Wicked Ale with Bacon, Lobster Potato Puree, and Truffle Cream. Fresh Chocolate Chunk Cookies with Ice Cold Yoo Hoo. These dishes and others will be complimented by a full-fledged beverage program including an innovative martini menu and an extensive wine list.
Ketchup's synergy of delectable food and drinks, flawless service and fun, stylish atmosphere updates and reinvents the timeless American classic.
Redefining the American Grill